Web Design Ideas I: Home Page Content

Every web site should have certain qualities, such as easily-understood navigation links and a clear, up-front description of purpose. But it is also critically important that a site's home page capture a visitor's attention by being visually interesting – but not cluttered – and by offering something of value to the visitor.

A web site is not read like a book!

Most of the time, people skim the home page of a web site much like they skim the front page of a newspaper – quickly, looking for any "headlines" that indicate there may be something of value to them, something worth reading in-depth. And just like with a newspaper, people start reading more carefully once they find an interesting "headline" and click farther into your site to read more about it.

So when you think about the home page of your site, think about posting content and/or images that will capture your visitors' attention and – most importantly – that will show your visitors what terrific value you can provide for them.